Entrepreneurs: You May Just Find the Next Big Idea in Existing Ones

by Glenn Llopis via Entrepreneur.com

A December article in the Wall Street Journal carried the headline “The Economy’s Hidden Problem: We’re Out of Big Ideas.” Interesting article, but I disagree with the premise. I don’t think it’s big ideas or even new ideas that we need. What we need is to reinvent the things we’ve already tried.
That’s the economy’s real hidden problem: the unseen (and therefore untapped) opportunity in existing ideas. Leaders with an innovation mentality see opportunity in everything. And everything includes ideas that aren’t new or big.
Many people don’t see that because they don’t enjoy the tough part of taking ideas all the way to the end. We’ve become complacent looking for immediate success, not understanding what’s required to succeed in a world where you constantly need to reinvent yourself...

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