4 DIY Marketing Tips for Empty-Wallet Entrepreneurs

by Maria Dykstra via Entrepreneur.com

I love asking emerging entrepreneurs if they have a lead generation strategy. The typical response is: “We are bootstrapping, we can’tafford strategy”.

#WhatYouAreReallySaying: “We don’t know what to do to build a strategy, and we don’t have the money to buy expensive consultants.”

The dilemma for the do-it-yourself entrepreneur is that you can’t afford to waste money on the things that do not work, yet you have to get something working for you -- quickly and with little expense. What to do...