The 3-Part Elevator Pitch Formula You Need to Know

by Robert W. Bly via Entrepreneur.com

In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly explains how you can quickly create an elevator pitch that grabs people's attention.

Once you’ve painted a vision for your business -- so you understand where you're going and why -- it’s time to clarify what business you’re in. But what does that really mean?