Great Startups Can Hook an Investor in 60 Seconds

by Martin Zwilling via Gust.com

An “elevator pitch” is a concise, well-practiced description of your startup and your plan, delivered with conviction and enthusiasm, that your mother should be able to understand in the time it would take to ride up an elevator. Everybody knows about these, but few people seem to deliver a good one. A good elevator pitch is not just for an elevator discussion...